Northeast, PA

3 Bulletins / 16 Posters

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Eyes On Data

Market population: 1,180,000 (Wilkes Barre DMA)
Eyes On Impressions: 1,914,670
Reach: 13.2%
Frequency: 12.3x

In four weeks, the Reachemol campaign had a reach of 59.9% for Hispanics and 60.4% for African-Americans. Some of the campaign inventory also displayed in the New York and Philadelphia DMAs.

If you want to get extremely nerdy about this information, download the full PDF spreadsheet.

Buzz about Reachemol®

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